Teens' neural response to food commercials predicts future weight gain

In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute scientist Sonja Yokum, Ph.D., and her team found that adolescents showing elevated responses in reward regions to food commercials gained more weight over one year compared to those with less activation in these brain regions. The magnitude of these effects is much larger than effects for established risk factors for future weight gain, such as parental obesity.



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